The AJK Information Department urged journalists and media organisations to ensure responsible, balanced, and accurate reporting ahead of the first phase of the Azad Jammu and Kashmir (AJK) general elections to begin on July 27.

Information Secretary Muhammad Rashid Hanif, Director General Information Tariq Jamil Durrani, and Deputy Director Information Mirpur Division Raja Muhammad Sohail Khan called on print, electronic, and digital media to strictly follow the AJK Election Commission’s code of conduct. They urged journalists to avoid publishing unverified reports, rumours, inflammatory material or misleading information that could undermine public trust or disrupt the electoral process.

The officials also emphasised the responsible use of social media platforms, including Facebook, X, WhatsApp, YouTube, Instagram, and TikTok, advising journalists to share only verified information and refrain from content that could incite unrest, confuse voters, or affect law and order. The Information Department assured media organisations of continued coordination by providing timely and authenticated official information throughout the elections.

Describing the media as a key pillar of democracy, the officials expressed confidence that journalists would uphold professional and ethical standards while promoting factual reporting and avoiding sensationalism.