ISLAMABAD: Media can play a vital role in bringing about a behavioural change towards family planning and reproductive health among the masses, says Federal Minister for Population Welfare Dr Firdous Ashiq Awan. She expressed these views while addressing the media partners here on Tuesday.

She said that the rapid growth of population is one of the main impediments in way of the government efforts for achieving the overall national development goals and sustained socio-economic growth. She revealed that after the involvement of Imams and Khateebs for promoting small family norms, a dire need is felt to work in partnership with media so as to provide a visionary roadmap as how to take the masses on board. “Our purpose is to focus on the availability of accessibility of quality reproductive health, family planning services particularly in the rural areas through an integrated approach”, she added. She elaborated that goal of this awareness campaign is to promote family planning and reproductive health for attaining a balance between population and resources in line with population policy working in tandem within the framework of the national development policies and goals.
Source: Business Recorder
Date:2/3/2010