In a meeting held in Beijing, Pakistan and China agreed to strengthen cooperation between their state media organisations through joint broadcasting projects and institutional collaboration. The understanding was reached during a meeting between Pakistan’s Minister for Information and Broadcasting Attaullah Tarar and Cao Shumin, Deputy Head of the Publicity Department of the Communist Party of China (CPC) Central Committee and Minister and Party Secretary of the National Radio and Television Administration (NRTA).

Both leaders agreed on developing a joint narrative to counter fake news and emphasised technical training and institutional collaboration. They described the ongoing media partnership as a reflection of mutual trust and longstanding friendship.

The meeting included discussions on a proposed agreement between China Central Television (CCTV) and Pakistan Television (PTV) to promote information exchange and enhance cooperation between the broadcasters.

Tarar stated that Pakistan was ready to translate media cooperation into practical steps. He said PTV, Radio Pakistan, and the Associated Press of Pakistan (APP) were communicating developments related to China, including the Belt and Road Initiative, the China-Pakistan Economic Corridor (CPEC), cultural ties, and cooperation between the two countries.

He said PTV was broadcasting Chinese programmes, documentaries, and news reports in Urdu. He added that APP’s “China News Service” had crossed a significant milestone in conveying Pakistan’s narrative to Chinese readers.

The meeting also discussed the role of social media and digital content. Tarar referred to recent Pakistan-India tensions and said that youth from both Pakistan and China had expressed solidarity, which gained attention on social media platforms.

Tarar said that exchange visits of digital influencers from both countries could add value to bilateral relations. In the digital age, exchanges between influencers and social media representatives of both countries can inject new energy into bilateral relations.

Cao Shumin stated, “Media organisations of Pakistan and China can come closer through the exchange of experiences.” She said China considered Pakistan a trustworthy partner.

Both sides agreed to further develop media, cultural, and people-to-people ties under a joint strategy. They also identified future areas of cooperation through institutional mechanisms.