Sharif and Zardari Urge Media to Unleash Pakistan’s Tourism Potential
On September 26, Prime Minister Shehbaz Sharif and President Asif Ali Zardari underscored the media’s critical role in promoting the tourism industry on World Tourism Day. They emphasized tourism’s potential to foster peace, economic growth, and cultural understanding.
President Zardari specifically highlighted the need to highlight Pakistan’s rich historical heritage, particularly the Indus and Gandhara civilizations, to position the country as a prime destination for spiritual exploration and cultural discovery. He stressed the importance of developing tourism infrastructure to unlock the country’s full potential and attract more tourists.
PM Sharif also urged the media to actively showcase Pakistan’s unique tourism offerings and the government’s initiatives to make the country more accessible to visitors.
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