On February 1, Federal Minister for Information and Broadcasting Attaullah Tarar chaired a meeting to review the progress of projects being implemented under the Directorate of Electronic Media and Publications, reaffirming that the government would extend full support and take concrete measures to promote quality film production in Pakistan.
During the session, Minister Tarar reiterated the government’s commitment to fully support and implement robust measures to foster high-quality film production across the nation. The attendees were updated on two key initiatives: the establishment of the Central Monitoring Project and the National Centre of Films (NCF).
The Central Monitoring Project, initiated in January 2023, is scheduled for completion by June of the same year. This facility aims to provide an analytical base for the private sector to assess their content, which will contribute to narrative-building and effective communication strategies. The DEMP administration assured that all necessary actions are being taken to ensure the project’s timely completion.
Furthermore, the National Centre of Films, acting as the official custodian of the National Film Policy 2018, was discussed. The NCF is set to coordinate and liaise with stakeholders in the film and drama industries, facilitating the implementation of incentives and promoting Pakistan’s cinema on global platforms.
Significant financial incentives introduced by the Ministry to revive the national film industry were also highlighted. These include tax exemptions on cinematographic equipment, tax relief for cinema operations and feature film production, and tax credits linked to corporate social responsibility under the Film and Drama Finance Fund.
Additionally, the meeting covered the international aspect of Pakistan’s film and drama industries. Several Memorandums of Understanding have been signed with foreign countries to promote content exchange, joint productions, and participation in international film festivals, aiming to enhance global cooperation.
Regular review meetings have been planned to ensure ongoing monitoring of these projects, addressing any potential obstacles promptly to maintain momentum in revitalizing Pakistan’s film industry.
