The Sports Writers Association of Punjab (SWAP), a prominent representative body for sports journalists in the province, announced its office-bearers and Executive Council for the 2026–2030 term. The newly formed leadership blends experienced senior journalists with active media professionals, dedicated to advancing sports journalism and supporting sports reporters across Punjab.
During the assembly held at the Lahore Press Club, Shahid Shaikh, a renowned senior sports journalist, was appointed Chairman of SWAP. Veteran sports reporter Sohail Ali was named President for the four-year tenure. Joining them are Shahzad Malik as Secretary and Asher Butt as Treasurer. Qayyum Zahid oversaw the election proceedings; he also serves as an advisor to the newly elected body.
Chairman Shahid Shaikh stated that the Association would focus on protecting journalists’ professional rights, initiating capacity-building programmes, and promoting ethical sports reporting in Punjab. He stressed the importance of unity among sports journalists and the need to adapt to the rapidly evolving digital media landscape.
President Sohail Ali highlighted the newly formed body’s aim to strengthen relationships between sports organisations and media professionals. He emphasised creating opportunities for young and emerging sports journalists and announced plans for seminars, workshops, media engagement programmes, and recognition events to enhance professional standards in sports journalism.
Secretary Shahzad Malik expressed gratitude to the members for their confidence and assured that the Association would work transparently and collaboratively for the sports media fraternity’s betterment. He mentioned the Association’s intention to play a constructive role in promoting sports development, athlete achievements, and grassroots sporting activities throughout Punjab.
Treasurer Asher Butt emphasised that financial transparency, institutional stability, and member welfare would be top priorities during the 2026–2030 term. He outlined plans to strengthen the Association’s financial framework to effectively organise professional activities, support programmes, and training initiatives for sports reporters in Punjab.
The Executive Council for the 2026–2030 term includes Sarfraz Ahmed, Rafiq Khan, Ms Muna Rana, Rana Azar Noor, Taqweem e Millat, Akhlaq Aslam, Fawad Asghar, Rana Zahid, and Mohammad Waqas. Other key office-bearers are Farrukh Ata Butt as Senior Vice President, Amir Raza Khan as Vice President, Hafiz Shahbaz Ali as Joint Secretary, and Azhar Masood as Information Secretary.
The Sports Writers Association of Punjab has long been regarded as a vital platform for sports journalists, contributing significantly to sports coverage and promotion in the province. The new leadership is expected to uphold this tradition while introducing fresh ideas and modern approaches to sports media engagement during their tenure.
