The United Nations Children’s Fund (UNICEF) and the Peshawar Press Club (PPC) signed a memorandum of understanding (MoU) on October 22 to strengthen media engagement on children’s education, health, nutrition, rights and protection.

The agreement was signed at a ceremony by UNICEF Khyber Pakhtunkhwa head Radoslaw Rzehak and PPC President M. Riaz. Vice-President Ziaul Haq, Joint Secretary Gulzar Mohammad, Finance Secretary Irshad Ali and senior journalists also attended.

The speakers at the event, including Radoslaw Rzehak, communications consultant Fasiha Sharif, PPC president M. Riaz, general secretary Alamgir Khan, and senior journalist Shamim Shahid, emphasised the critical role of media in highlighting child-related issues. They underscored the importance of responsible journalism in informing the public and encouraging actions that promote a child-friendly environment.

According to the participants, this is the first time a United Nations agency has signed an agreement with a press club.