Advisor to the Punjab Chief Minister on Artificial Intelligence and Special Initiatives Ali Dar stressed the importance of responsible and ethical AI use at an event organised by Punjab University’s Department of Digital Media to mark UNESCO’s Media and Information Literacy Week.

Punjab University Vice Chancellor Prof. Dr. Muhammad Ali emphasised the need to equip journalists with digital skills and ethical values. Senior journalist Sohail Warraich called for legislation to address technological challenges, while journalist Muzammil Suharwardy urged social media users to verify information before sharing it to curb misinformation.

PILDAT President Ahmed Bilal Mehboob highlighted AI’s potential impact on elections and democratic processes. Department Chairperson Prof. Dr. Savera Shami called for incorporating media and information literacy into school curricula to combat fake news and promote responsible freedom of expression.